The Role of Imagination-Focused Visualization on New Product Evaluation
Year of publication: |
2012
|
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Authors: | Zhao, Min ; Hoeffler, Steve ; Dahl, Darren W. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Visualisierung | Visualization | Markenimage | Brand image |
Extent: | 1 Online-Ressource (11 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, Vol. XLVI, pp. 46-55, February 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 30, 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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