The role of information and communications technology in transforming marketing theory and practice
Year of publication: |
2004
|
---|---|
Authors: | Naudé, Pete ; Holland, Christopher P. |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 19.2004, 3, p. 165-166
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing theory | Communications | Technology led strategy | Change management |
-
GE turns green (General Electric)
Fisher, D., (2006)
-
Learning through alliances: General Motors and NUMMI
Inkpen, A.C., (2006)
-
Maxymuk, John, (2004)
- More ...
-
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P., (2020)
-
The metamorphosis of marketing into an information-handling problem
Holland, Christopher P., (2004)
-
The role of information and communications technology in transforming marketing theory and practice
Naudé, Pete, (2004)
- More ...