The role of internal marketing in the implementation of marketing strategies
Year of publication: |
1995
|
---|---|
Authors: | Ahmed, Pervaiz K. ; Rafiq, Mohammed |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 1.1995, 4, p. 32-51
|
Publisher: |
MCB UP Ltd |
Subject: | Case studies | Implementation | Marketing | Model | Organizational change | Strategic planning |
-
Tomsett, Paula May., (2009)
-
(2008)
-
(2008)
- More ...
-
Internal marketing : the tools and concepts for customer-focused management
Ahmed, Pervaiz K., (2011)
-
The role of internal marketing in the implementation of marketing strategies
Ahmed, Pervaiz K., (1999)
-
Internal marketing : tools and concepts for customer-focused management
Ahmed, Pervaiz K., (2002)
- More ...