The role of leadership in developing a strong employer brand
Year of publication: |
2020
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Authors: | Jain, Sonali |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 26.2020, 3, p. 191-202
|
Subject: | employer branding | leadership | exploratory factor analysis | EFA | confirmatory factor analysis | CFA | intention to stay | Personalmarketing | HR marketing | Faktorenanalyse | Factor analysis | Führungsstil | Leadership style | Markenführung | Brand management |
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