The role of loyalty programs in behavioral and affective loyalty
Year of publication: |
2006
|
---|---|
Authors: | García Gómez, Blanca ; Gutiérrez Arranz, Ana ; Gutiérrez Cillán, Jesús |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 23.2006, 7, p. 387-396
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Loyalty schemes | Consumer behaviour | Customer retention | Customer loyalty | Supermarkets | Spain |
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