The role of military leadership in Strategic Communication (StratCom)
Tomasz Kacała
The aim of the paper is to present the role of military leadership in Strategic Communication (StratCom). The contents of the paper include the major shift in understanding military operations and their environment, the main idea of StratCom and its evolution, and the essential StratCom functional areas. Having the background established, the paper discusses the principle of the key leaders’ involvement (engagement). The principle is a fundamental prerequisite for effective StratCom, which proves the importance of military leadership in this field. The paper also includes the practical and theoretical implications referring to the assumptions of the positive management concept.
Year of publication: |
2016
|
---|---|
Authors: | Kacała, Tomasz |
Published in: |
Journal of Positive Management : JPM. - Toruń : Uniwersytet Mikołaja Kopernika, ISSN 2083-103X, ZDB-ID 2754506-4. - Vol. 7.2016, 1, p. 32-44
|
Subject: | strategic communication | military leadership | information environment | principles | key leaders' engagement | positive management | Führungsstil | Leadership style | Strategisches Management | Strategic management | Interne Kommunikation | Internal communication | Militär | Armed forces | Führungskräfte | Managers |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Army Leadership and the Communication Paradox
Ford, Christopher, (2015)
-
The making of a manager : evidence from military officer training
Grönqvist, Erik, (2015)
-
The making of a manager: evidence from military officer training
Grönqvist, Erik, (2015)
- More ...