The role of mindfulness in responseto product cues and marketing communication
Year of publication: |
2015
|
---|---|
Authors: | Bayraktar, Ahmet ; Uslay, Can ; Ndubisi, Nelson Oly |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 7.2015, 4, p. 347-372
|
Subject: | mindfulness | consumer mindfulness | international marketing | inrinsic product cues | extrinsic product cues | cue evaluation theory | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Schweden | Sweden | Internationales Marketing | International marketing |
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