The role of mood in price promotions
Year of publication: |
1998
|
---|---|
Authors: | Hsu, Chung‐kue ; Shaw‐Ching Liu, Ben |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 7.1998, 2, p. 150-160
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Consumer behaviour | Evaluation | Price discounts | Pricing | Sales promotion |
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