The role of parent brand quality for service brand extension success
Year of publication: |
2010
|
---|---|
Authors: | Völckner, Franziska ; Sattler, Henrik ; Hennig-Thurau, Thorsten ; Ringle, Christian M. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 4, p. 379-396
|
Subject: | Markentransfer | Brand extension | Dienstleistungsqualität | Service quality |
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