The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets
Year of publication: |
2024
|
---|---|
Authors: | Sharma, Abhinav ; Singh, Deepak ; Misra, Richa |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 2, p. 132-150
|
Subject: | Anticipated emotions | battery electric cars | consumer perceived value theory | radical green innovation | Emotion | Konsumentenverhalten | Consumer behaviour | Elektrofahrzeug | Electric vehicle | Batterie | Battery |
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