The Role of Product and Brand Perceptions in Stock Investing : Effects on Investment Considerations, Optimism and Confidence
Year of publication: |
2010
|
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Authors: | Aspara, Jaakko |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Investition | Investment | Markenimage | Brand image | Vertrauen | Confidence | Theorie | Theory |
Extent: | 1 Online-Ressource (47 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 13, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1673346 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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