The role of reciprocity in clarifying the performance payoff of relational behavior
Year of publication: |
2011
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Authors: | Hoppner, Jessica J. ; Griffith, David A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 5, p. 920-928
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Subject: | Lieferantenmanagement | Supplier relationship management | Verhaltensökonomik | Behavioral economics | Austauschtheorie | Social exchange theory | Marktforschung | Market research |
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