The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Year of publication: |
2019
|
---|---|
Authors: | Tan, Bin Jun ; Brown, Mark ; Pope, Nigel |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 3, p. 288-306
|
Subject: | advertising | interactivity | internet | intrusiveness | online | Respect | Internet | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Niederlande | Netherlands | Markenführung | Brand management | Interaktive Medien | Interactive media | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Website |
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