The role of retailer mindset and promotional resources in strengthening online brands
Year of publication: |
2012
|
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Authors: | Colton, Deborah A. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 1, p. 28-40
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Online-Handel | Online retailing | USA | United States |
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