The role of risk in consumer behavior
Year of publication: |
1974
|
---|---|
Authors: | Taylor, James W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 2, p. 54-60
|
Subject: | Verbraucher | Risiko |
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