The role of service innovativeness in the relationship between market orientation and innovative performance : moderator or mediator?
Year of publication: |
2013
|
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Authors: | Liu, Shunzhong |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 33.2013, 1, p. 51-71
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Subject: | Dienstleistung | Services | Innovation | Produktentwicklung | New product development | Marktforschung | Market research | Wissensintensives Unternehmen | Knowledge-intensive industry | China |
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