The role of social media communication in brand equity creation : an empirical study
Year of publication: |
2019
|
---|---|
Authors: | Alam, Mohd. Sarwar ; Khan, Bilal Mustafa |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 16.2019, 1, p. 54-78
|
Subject: | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image | Online-Marketing | Internet marketing |
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