Doing Business without using social network is impossible in the modern world. Currently consumers while away the longer time in social sites, wherefrom obtain the greatest amount of diverse information (Khan and Jan, 2015). Consequently, for the businesses, social media could be a significant instrument for gravitation of targeted consumers and for overcoming fierce competition (Safko, 2010). Applying social media marketing is especially in style in the tourism business (Evangelos, 2012; Zeng and Geristen, 2014). Technological changes in the field of communication allow information to spread quickly within the sphere of the tourism Industry (Zarella, 2013). Thoughtful application of social media in tourism companies needs constructive marketing approaches making certain coverage of the target market to the supreme doable extent (Zeng and Geristen, 2014). Web sites of social media turned into the first supply of information for the travel agencies (Jalilvand et al., 2012). Generally tourists believe online messages and before starting travelling, they visit online forums overview or specialized blogs (Evangelos, 2012). Accordingly, observed by a strong attitude between the engagement of tourists in social sites and modification in their buying behavior (Minazzi, 2015). The travel agencies necessary inventive and convincing social media marketing strategies to involve potential guests (Hays et. al., 2013). Social media support travel agencies to connect with the guests at comparatively lower prices and better efficiency than conventional communication strategies (Kaplan and Haenlein, 2010). Social media, as a promotion tool, is increasingly employed by travel agencies to solve interactive marketing problems. At the same time, it should be noted that in recent years the number of tourists who constantly use applications for social networks has been increasing, which fully poses new challenges in the tourism business (Schmalleger and Carson, 2008; Heinonen, 2011; Carr and Hayes, 2015). The implementation of social media marketing strategies plays a significant role in the tourism industry of Georgia. It should be noted that tourism is one of the fastest-growing industries in Georgia, which performs a decisive function in the development of the country's economy. In recent years, the amount of tourists in Georgia has up sharply. Georgia achieved one in every of the quickest growth rates of tourism globally: over 8.7 million international traveler visited Georgia in the 2018 year, which is 9.8% higher than in the previous year (Georgian National Tourism Administration, 2019). Based on this, tourism has become one of the most significant sectors of the Georgian economy. In 2018, tourism accounted for approximately 71.8% of revenues from Georgia’s service export. This year tourism made up 7.6% of the total GDP of Georgia (National Statistics Office of Georgia, 2019). According to the Travel and Tourism Competitiveness Report, published by the World Economic Forum’s, in 2018 Georgia is evaluated at 3.9 points of 7 total points (growth was + 0.7% compared to last year) and has taken 68th place among 140 countries (World Economic Forum, 2019). It should be noted that the marketing potential of social media in Georgian tourism business in some ways has been studied (Todua and Jashi, 2015; Todua, 2017; Todua, 2018, Todua, 2019), but there is a lack of research on the role of social media in relation to Georgian consumers to travel agencies. Therefore, the aim of this work was to determine the level of consumer satisfaction with the activities of Georgian travel agencies in social networks, for which we conducted marketing research
