The role of spokes-avatars' personalities in brand communication in 3D virtual environments
Year of publication: |
2010
|
---|---|
Authors: | Jin, Seung-a Annie ; Sung, Yongjun |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 5, p. 317-327
|
Subject: | Virtuelle Realität | Virtual reality | Markenimage | Brand image | Online-Handel | Online retailing |
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