The role of switching costs on service loyalty : a canonical correlation analysis
Year of publication: |
2009
|
---|---|
Authors: | He, Yanqun ; Cheung, Shuk-man ; Tse, Siu-keung |
Published in: |
Journal of Chinese entrepreneurship. - Bingley [u.a.] : Emerald, ISSN 1756-1396, ZDB-ID 2473949-2. - Vol. 1.2009, 2, p. 154-164
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Korrelation | Correlation | Hongkong | Hong Kong |
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