The Role of Trust and Co‐operation in Marketing Channels: A Preliminary Study
Year of publication: |
1989
|
---|---|
Authors: | Young, Louise C. ; Wilkinson, Ian F. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 23.1989, 2, p. 109-122
|
Publisher: |
MCB UP Ltd |
Subject: | Co‐operation | Distribution channels | Trust | Alliances | Marketing channels | Organizational behaviour |
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