The roles of mass media, word of mouth and subjective norm in family takaful purchase intention
Year of publication: |
2016
|
---|---|
Authors: | Maizaitulaidawati Md Husin ; Noraini Ismail ; Asmak Ab Rahman |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 7.2016, 1, p. 59-73
|
Subject: | Word of mouth | Mass media | Subjective norm | Intention | Family takaful | Virales Marketing | Viral marketing | Kommunikationsmedien | Communication media | Konsumentenverhalten | Consumer behaviour | Mediensektor | Media industries |
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