The secrecy effect : secret consumption increases women's product evaluations and choice
Year of publication: |
2020
|
---|---|
Authors: | Rodas, Maria A. ; John, Deborah Roedder |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019/2020, 6, p. 1093-1109
|
Subject: | secret consumption | product evaluation | attitude polarization | product choice |
-
What drives or inhibits consumers' preference to consume quietly?
Song, Sigen, (2023)
-
A theory of rational attitude polarization
Benoît, Jean-Pierre, (2016)
-
The polarization of public concern about climate change in Norway
Aasen, Marianne, (2017)
- More ...
-
Building brands for the emerging bicultural market : the appeal of paradox brands
Rodas, Maria A., (2021)
-
A Path to More Enduring Happiness : Take a Detour from Specific Emotional Goals
Rodas, Maria A., (2018)
-
The cultural meanings of brands
Torelli, Carlos J., (2017)
- More ...