The Secrets of Word‐of‐Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth
Year of publication: |
2002
|
---|---|
Authors: | Warrington, Traci |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 19.2002, 4, p. 364-366
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Customers | Decision making |
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