The selection and organization of national accounts: a North American perspective
Year of publication: |
1999
|
---|---|
Authors: | Boles, James ; Johnston, Wesley ; Gardner, Alston |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 14.1999, 4, p. 264-282
|
Publisher: |
MCB UP Ltd |
Subject: | Business | Key accounts | Relationship marketing | Marketing management | USA |
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