The self-image/store image matching process : an empirical test
Year of publication: |
1977
|
---|---|
Authors: | Stern, Bruce L. ; Bush, Ronald F. ; Hair jr., Joseph F. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 50.1977, 1, p. 63-69
|
Subject: | Markenartikel | Verbraucher | Vereinigte Staaten |
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