The semantics of branding
Year of publication: |
1969
|
---|---|
Authors: | Schutte, Thomas F. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 33.1969, 2, p. 5-11
|
Subject: | Markenartikel | Vereinigte Staaten |
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