The shape of the advertising response function
Year of publication: |
1980
|
---|---|
Authors: | Simon, Julian L. ; Arndt, Johan |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 20.1980, 4, p. 11-28
|
Subject: | Werbungsbetrieb | Vereinigte Staaten |
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