The signal value of crowdfunded products
Year of publication: |
2021
|
---|---|
Authors: | Acar, Oguz Ali ; Dahl, Darren W. ; Fuchs, Christoph ; Schreier, Martin |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 4, p. 644-661
|
Subject: | crowdfunding | consumer inferences | inequality | new products | start-ups | Crowdfunding | Unternehmensgründung | Business start-up | Signalling | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
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