The significance of statistical significance tests in marketing research
Year of publication: |
2007
|
---|---|
Authors: | Sawyer, Alan G. ; Peter, Jerome Paul ; Beltramini, Richard F. |
Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 175-196
|
Subject: | Marktforschung | Market research | Statistischer Test | Statistical test |
-
Individual differences : tools for theory testing and understanding in consumer psychology research
Haugtvedt, Curtis P., (2008)
-
Selected contributions to market-based management
Sarstedt, Marko, (2008)
-
The significance of statistical significance tests in marketing research
Sawyer, Alan G., (2009)
- More ...
-
The significance of statistical significance tests in marketing research
Sawyer, Alan G., (2009)
-
A preface to marketing management
Peter, Jerome Paul, (1991)
-
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A., (2007)
- More ...