The social side of innovation : peer influence in online brand communities
Year of publication: |
2023
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Authors: | Wang, Nan ; Lv, Tian ; Wang, Liya ; Guo, Aifang ; Ma, Zhenzhong |
Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 61.2023, 10, p. 2994-3016
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Subject: | Attention-based view | Idea quality | Learning by feedback | Peer influence | Social networks | Social Web | Social web | Soziales Netzwerk | Social network | Soziale Gruppe | Social group | Soziale Beziehungen | Social relations | Innovation | Konsumentenverhalten | Consumer behaviour | Wissenstransfer | Knowledge transfer |
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