The Sound of Brands
Year of publication: |
2013
|
---|---|
Authors: | Argo, Jennifer ; Popa, Monica ; Smith, Malcolm |
Publisher: |
[S.l.] : SSRN |
Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Markenführung | Brand management | Markenimage | Brand image | Sprache | Language |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource (1 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, Vol 74 , Number 4, July 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2009 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Argo, Jennifer J., (2010)
-
Todiras, Alina, (2011)
-
Zhang, Jing, (2015)
- More ...
-
Argo, Jennifer J., (2010)
-
Positive outcomes of social norm transgressions
Popa, Monica, (2014)
-
Swait, Joffre, (2016)
- More ...