The stakeholder approach : a new perspective on developing and marketing clinical trials
Year of publication: |
2014
|
---|---|
Authors: | Droms, Courtney M. ; Ferguson, Michael ; Giuliano, Karen |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 1, p. 1-12
|
Subject: | clinical trials | communication strategy | decision making | health care | stakeholder analysis | Stakeholder | Gesundheitsversorgung | Health care | Entscheidung | Decision | Kommunikation | Communication |
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