The State of Media Planning Research: A 16-Year Assessment, 19922007
Year of publication: |
2012
|
---|---|
Authors: | Cheong, Yunjae ; Kim, Kihan |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 33.2012, 2 (16.8.), p. 227-248
|
Saved in:
Saved in favorites
Similar items by person
-
Determinants of audience demand for the televised professional baseball matches in Korea
Ryu, Yoonji, (2019)
-
A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan, (2009)
-
Cheong, Yunjae, (2010)
- More ...