The strategic role of product quality
Year of publication: |
1987
|
---|---|
Authors: | Jacobson, Robert |
Other Persons: | Aaker, David A. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 4, p. 31-44
|
Subject: | PIMS | Produktqualität | Product quality |
-
Matching product architecture and supply chain configuration
Ülkü, Sezer, (2011)
-
Competitive and collaborative quality and warranty management in supply chains
Dai, Yue, (2012)
-
Trade and industrial policy of transition economies
Gonzales, José Luis Moraga, (2001)
- More ...
-
Is market share all that it's cracked up to be?
Jacobson, Robert, (1985)
-
Jacobson, Robert, (1993)
-
The role of risk in explaining differences in profitability
Aaker, David A., (1987)
- More ...