THE STRATEGY OF THE TECHNOLOGY INDUSTRY FOR OUTSOURCING PUBLIC RELATIONS: THE CASE OF TAIWANESE CORPORATIONS
Year of publication: |
2013
|
---|---|
Authors: | CHEN, MING-CHIA ; SHEN, MING-JIAN ; WENG, CALVIN S. |
Published in: |
International Journal of Innovation and Technology Management (IJITM). - World Scientific Publishing Co. Pte. Ltd., ISSN 1793-6950. - Vol. 10.2013, 01, p. 1350003-1
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Outsourcing public relations | technology management | public relations | technology industry | public relations of technology corporations |
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