The study impact of consumer personality traits on brand personality and brand loyalty (Case Study: product group of Isfahan Iran Khodro)
Year of publication: |
2014
|
---|---|
Authors: | Ghorbani, Hassan ; Mousavi, Seyede Maryam |
Published in: |
International Journal of Academic Research in Business and Social Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences. - Vol. 4.2014, 1, p. 371-385
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences |
Subject: | Personality trait | brand identity | brand loyalty | brand value | customer |
-
Prekės ženklo vertė: Eternit Baltic kliento požiūris
Zeniauskas, Giedrius, (2010)
-
The Role of Logo Redesign in Creating Brand Value
Monsef, Seyed Mahmoud Shabgoo, (2011)
-
Alnawas, Ibrahim, (2016)
- More ...
-
Moshabaki, Asghar, (2013)
-
Managing SMEs' internationalisation process : a Delphi approach for identifying antecedent factors
Alinasab, Jamshid, (2022)
-
Jannesari, Mojgan, (2014)
- More ...