The Sustainable MBA : A Business Guide to Sustainability

Whether you are an employee, a manager, an entrepreneur or a CEO, The Sustainable MBA Second Editionprovides the knowledge and tools to help you ‘green’ your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.Based on more than 150 interviews with experts in business, international organizations, NGOs and universities from around the world, this book brings together all the pieces of the business and sustainability puzzle including:What sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like.A wide range of tools, guidelines, techniques and concepts that you can use to implement sustainability practices.Information on how to be a sustainability champion or intrapraneur in your organization including how to sell these ideas to your team and how to incorporate them into any job.A survey of the exciting trends in sustainable business happening around the world.A wealth of links to interesting resources for more information.The Sustainable MBA Second Editionis organized like a business school course, allowing you easy access to the relevant information you need about sustainability as it relates to Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behavior and HR, Operations and Strategy.The Sustainable MBA Second Editionhas been updated to reflect global developments in this evolving field to remain the definitive guide to sustainable business. Additional resources to accompany the book are available at www.thesustainablemba.com. Giselle Weybrechtis determined to make sustainability everybody’s business. Her work is focused on how to inspire and engage the next generation of business leaders to not only understand sustainability, but to put it into practice in ways that make sense for the environment, society and business. She has 15 years of experience working in sustainability in particular with the United Nations but also with governments, universities, NGOs, businesses and entrepreneurs.Giselle has a MBA from London Business School and is a frequent lecturer at universities around the world.

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Year of publication:	2013 ; 2. Aufl.
Authors:	Weybrecht, Giselle
Publisher:	[s.l.] : Wiley
Subject:	Nachhaltige Entwicklung \| Sustainable development \| Nachhaltigkeit \| Sustainability \| Betriebswirtschaftsstudium \| Graduate business education
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online Ressource (1493 KB, 480 S.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record The Sustainable MBA: A Business Guide to Sustainability; Copyright; Contents; Preface; Acknowledgments; Part 1: Setting the Scene; Chapter 1: About this Book; Who is The Sustainable MBA for and why should I read it?; What you will find in The Sustainable MBA; How The Sustainable MBA is organized; Ideas on how to use this book; Planet Earth fact sheet; Chapter 2: What is Sustainability?; The basics; Other definitions; Sustainable development: A global effort; Working together: Stakeholders in sustainability; Chapter 3: What does this Mean for Business?; The business case The sustainability sales pitchChapter 4: The Sustainability Journey; The journey; What does a leading company look like?; Chapter 5: Getting Started; Step by step; Getting past internal excuses; Part 2: The Core Topics; Chapter 6: Accounting; Why is it important?; The key concepts; Full or true cost accounting; Materiality; Key performance indicators; Measuring social impact; Sustainability in financial statements; Integrated reporting; Assurance; Challenges?; Trends and new ideas; Bringing it all together; Increased disclosure; Recognizing unrecognized assets; Different forms of reporting Shadow reportingSustainability reporting; Chapter 7: Economics; Why is it important?; The key concepts; Sustainable consumption; The commons; Externalities; Market-based incentives; Re-evaluating GDP; Emerging markets; Challenges?; Trends and new ideas; Alternative trading systems; A new economic model; Estimating the cost of inaction; From free to fee; Valuing future generations; Regulatory instruments; Environmental valuation; Business and the world's poor; Chapter 8: Entrepreneurship; Why is it important?; The key concepts; Social/environmental entrepreneurs; Exploring new business models Making changes from withinGenerating ideas; Funding; Challenges?; Trends and new ideas; Merging and selling; Microbusinesses; Social stock exchange; Working with big business; Marketing on a shoestring; Some advice for entrepreneurs; Cooperatives; Chapter 9: Ethics and Corporate Governance; Why is it important?; The key concepts; Business and human rights; Labor and working conditions; Ethics and the individual manager; Corporate governance; Corruption; Bribery; The power of media; Challenges?; Trends and new ideas; Transparency and honesty; The company of the future; Fair trade Crowdsourcing the truthWhistleblowing; The role of the CEO; Chapter 10: Finance; Why is it important?; The key concepts; Sustainable investment; Integrating ESG; Fiduciary responsibilities; Shareholder engagement; Ratings and indexes; Project finance; Challenges?; Trends and new ideas; Cross-disciplinary collaboration; New landscape for corporate ownership; Long-term value; The role of the CFO; Insurance sector; A new kind of bank; Microfinance; Chapter 11: Marketing; Why is it important?; The key concepts; People; Products; Price; Place; Packaging; Eco-labels; Social marketing Cause-related marketing
ISBN:	1-118-76063-8 ; 1-118-76061-1 ; 978-1-118-76061-1 ; 978-1-118-76063-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011830159