The technology acceptance model (TAM) : antecedents and consequences
Year of publication: |
2022
|
---|---|
Authors: | Theoharakis, Vasilis ; Mylonopoulus, Nikos |
Published in: |
The SAGE handbook of digital marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4379-1. - 2022, p. 100-117
|
Subject: | Technology Acceptance Model | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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