The telecommuting innovation opportunity
Discusses and attempts to anticipate the changes in consumer attitudes and behaviors which may result from the growing importance of digital information technology. Based on a survey conducted among early adopters of the technology, the “telecommuters”, finds a high incidence of pet ownership among telecommuters, rejection of some forms of computer shopping, and long working hours interlaced with long breaks, etc. Suggests the need to further investigate ways to capitalize on these future trends for the businesses of: banking, finances, travel, video rental, pet supply, grocery and retail trade.
Year of publication: |
1996
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Authors: | Chevron, Jacques ; Primeau, Margaret |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 13.1996, 4, p. 40-48
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Publisher: |
MCB UP Ltd |
Subject: | Consumer attitudes | Information technology | Surveys | Telecommuting |
Saved in:
Online Resource
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