The ties that bind us: feelings of social connectedness in socio-emotional experiences
Year of publication: |
2016
|
---|---|
Authors: | Stieler, Maximilian ; Germelmann, Claas Christian |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 33.2016, 6, p. 397-407
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Feelings of social connectedness | Similarity cues | Social emotions | Sport marketing |
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