The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences
Year of publication: |
2012
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Authors: | Landwehr, Jan R. ; Wentzel, Daniel ; Herrmann, Andreas |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 6, p. 422-434
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