The transfer and limitations of the relationship metaphor in identity-relevant consumption situations
Year of publication: |
2012
|
---|---|
Authors: | Huang, Hazel H. |
Published in: |
Consumer-brand relationships : theory and practice. - London [u.a.] : Routledge, ISBN 0-415-78313-5. - 2012, p. 244-261
|
Subject: | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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