The truth hurts : how customers may lose from honest advertising
Year of publication: |
2015
|
---|---|
Authors: | Kopalle, Praveen K. ; Lehmann, Donald R. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 3, p. 251-262
|
Subject: | Competition | Quality | Customer satisfaction | Customer expectations | New products | Deceptive advertising | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Beziehungsmarketing | Relationship marketing | Werbebeschränkung | Advertising regulation |
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