The truth under cover : the effect of beauty filters on the trustworthiness of influencers and models
Year of publication: |
2024
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Authors: | Pappenheim, Christina ; Gierl, Heribert |
Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 70.2024, 1, p. 6-16
|
Subject: | beauty filters | influencer marketing | social media | trustworthiness |
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