The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
Marta Rey García; Luis Ignacio Álvarez González; Laurentino Bello Acebrón
Year of publication: |
2013
|
---|---|
Authors: | García, Marta Rey ; González, Luis Ignacio Álvarez ; Acebrón, Laurentino Bello |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 24231290. - Vol. 10.2013, 2, p. 87-102
|
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
García, Marta Rey, (2013)
-
Evaluation of Nonprofit Organizations. Application of General Marketing Concepts
Acebrón, Laurentino Bello, (2011)
-
Foundations and social economy: conceptual approaches and socio-economic relevance
García, Marta Rey, (2011)
- More ...