The use of GERT in the planning and control of marketing research
A. Coskun Samli and Carl Bellas
| Year of publication: |
1971
|
|---|---|
| Authors: | Samli, A. Coskun ; Bellas, Carl |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 3, p. 335-339
|
| Subject: | Projektplanung | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | GERT = Graphichal Evaluation and Review Technique |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002728412