The use of marketing research in internal marketing : the methods of measurement of counterproductive work behaviors in an organization
Alternative title: | Zastowanie badań marketingowych w marketingu wesnętrznym |
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Year of publication: |
2017
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Authors: | Szostek, Dawid |
Published in: |
Annales Universitatis Mariae Curie-Skłodowska. - Warszawa : Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, ISSN 0459-9586, ZDB-ID 217654-3. - Vol. 51.2017, 2, p. 245-252
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Subject: | marketing research | internal marketing | Counterproductive Work Behaviors (CWB) | Arbeitsverhalten | Work behaviour | Marktforschung | Market research | Internationales Marketing | International marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in polnischer Sprache |
Other identifiers: | 10.17951/h.2017.51.2.245 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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