THE USE OF RELEVANT FACTORS FOR CONSUMERS IN DESIGNING A COMMUNICATIONAL MESSAGE
Year of publication: |
2014
|
---|---|
Authors: | OANCEA, Olimpia |
Published in: |
SEA - Practical Application of Science. - Fundația Română pentru Inteligența Afacerii, Editorial Department, ISSN 2360-2554. - 2014, 4, p. 639-644
|
Publisher: |
Fundația Română pentru Inteligența Afacerii, Editorial Department |
Subject: | Consumer behavior | Communicational message | Purchase decision |
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