The valley of death as context for role theory in product innovation
Year of publication: |
2010
|
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Authors: | Markham, Stephen K. ; Ward, Stephen J. ; Aiman-Smith, Lynda ; Kingon, Angus I. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 3, p. 402-417
|
Subject: | Industrieforschung | Industrial research | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Arbeitskräfte | Workforce | Soziale Rolle | Social role | Online-Befragung | Web survey |
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